The Informal Grub is a multifaceted company based in Houston, Texas, founded by creator and nutritionist Casey Barbles. Best known for the Heights Mercantile and Rice Village Farmers Markets, The Informal Grub brings together local makers, farmers, and food lovers every week.
I have the privilege of creating weekly content for both market Instagram pages—reaching a combined audience of over 55k and growing. Alongside this ongoing work, I designed a set of plug-and-play templates for Casey’s personal page to streamline her posting process. As a busy mother and business owner, she wanted to share her nutritional expertise more often without the stress of design. These templates made that possible—allowing her to post with ease while maintaining a cohesive, professional brand presence.
